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P+P: What items were featured in this promotion, and what influenced that decision?
KB: We gave the client a range of options, and they decided on an almanac with a mini pocket calendar. This piece was for a farming community and the almanac calendars really suited their needs. The bank also solicited pictures from employees and selected winning entries as the custom images for the almanac calendar. These were images of the local area, familiar to the customers. They were submitted by and photo credited to the employees those customers knew so well.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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