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PartnerPrinting.com also did not have to cut staff or close any plants. Lerch believes the key to getting through the recession unscathed was making tough decisions and focusing on customer service.
"We advertised more than ever during the 12-month nucleus of the recession," he said. "We added more customer service personnel and provided easy access, live customer service. We lowered our pricing wherever possible and we offered more stocks, options and value-added services to our offering that set us apart from the competition."
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Melissa Busch
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