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"We purchase new and the latest in machinery and technology insuring quality products," Pinard noted. "We invest a lot in training."
And, fortunately, for both companies the recession hasn't stopped them from making things happen.
"Our business was flat, volume wise for about 12 months during the height of the recent recession," Lerch stated. "However, our market share (average number of buying customers) grew by 40 percent during this period. But since our average order went down, we were selling more orders, to more customers than ever before but at a lower average order amount. Basically, we gained more customers but they were buying less, as was the case for their budget-conscious end-users."
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Melissa Busch
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