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Lerch's predictions for the future are pretty grim.
"Commercial offset printing will face moderate decreases and offset printers will continue to erode (close or merge). The attrition of the number of total trade resellers will continue to affect the industry. There will be a bigger piece of a shrinking pie for those offset printers that have a niche market or business model that is unique. PartnerPrinting.com is transforming from a printing company to a marketing company with a technology engine that will revolutionize the web to print market as we know it today," he said.
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Melissa Busch
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