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Sales used to be agreed upon with a handshake, but more and more business transactions occur with the click of a button (and a credit card number, of course). It's clear from the success of sites like Amazon that consumers are moving online. Online sales totaled $305 billion last year, according to the Census Bureau of the Department of Commerce. In the fourth quarter alone, online sales accounted for 7.7 percent of total sales with $96 billion-a 14.7 percent increase over the same time in 2013.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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