Building Blocks to Success
Team up printed items with promotional products for a winning sales strategy
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Theories of Evolution
When describing the addition of promotional products as a viable upsell, Bayne said, “It is not necessarily due to diminishing markets as seen with the forms industry, but as an expansion of current business, or due to a fear of business loss to competitors. The thought being: ‘If I can’t provide it, someone else will.’” And perhaps it isn’t such a stretch for printers to consider bringing promotional products into the fold. The items aren’t that different, after all.
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- Companies:
- Genoa Business Forms
- Stouse LLC
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Christen Gruebel
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