Building Blocks to Success
Team up printed items with promotional products for a winning sales strategy
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In 2008, the state of promotional products in the printed products industry is an area of opportunity for commercial printers. “The products used for promotions and in advertising have been powerful [tools] ever since the first calendars came out with a company name on them,” Bayne maintained.
And who knows? If chosen wisely and marketed correctly, advertising specialties just might propel branding into the general lexicon, à la McDonald’s, Nike and Pillsbury. Universal recognition—now, that’s differentiation.
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- Companies:
- Genoa Business Forms
- Stouse LLC
E
Christen Gruebel
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