Building Blocks to Success
Team up printed items with promotional products for a winning sales strategy
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Since forms manufacturers already are selling printed products, advertising specialties seem to be the next logical step in the process. Regardless of what the “vehicle” is, the purpose of virtually anything with a company’s logo and branding is to promote an image. “Is there a similarity to selling a high-end paper versus economy paper, [or] a high-end mug or cheaper giveaway,” Bayne asked. At the end of the day, both the printed product and the promotional item carry the same message. “There are businesses already using the promotional industry to complement their existing products or to pick up additional sales. … It adds value and revenue,” he continued.
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- Companies:
- Genoa Business Forms
- Stouse LLC
E
Christen Gruebel
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