Building Blocks to Success
Team up printed items with promotional products for a winning sales strategy
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Making it Work
Like matching the right printed piece to a client’s needs, promotional products will not do well if they’re not sold with discretion. By learning information about the inner workings of a company, a distributor can properly bundle an offer. To leverage the sell, Bayne recommended asking, among other things, the types of giveaways the company treats its customers to, how it promotes itself in the community and whether or not it sponsors local/national charities. “Ask about the next company picnic, awards ceremony or what [is done for] employee appreciation,” he suggested.
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- Companies:
- Genoa Business Forms
- Stouse LLC
E
Christen Gruebel
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