Building Blocks to Success
Right Here, Right Now
Clearly, the inclusion of a promotional product or two can help with the sale of printed products, but what product(s) to choose? Though Bayne answered that question with one of his own—“What wouldn’t work?”—there are some items that seem to be pulling better than others.
• Promotional apparel. Sales Manager Rex Young from Genoa Business Forms, Sycamore, Ill., considers promotional apparel “a natural addition to distributors’ product lines.” Young’s company not only supplies these items, it recently has undertaken an in-house embroidery program, as well. He added, “The purchase of letterhead/envelope[s] ... includes stock selection, getting copy for the company logo and determining the order quantity. Embroidered products have the same steps in the ordering process.”
- Companies:
- Genoa Business Forms
- Stouse LLC