Postcards from the Edge
The hospitality and travel industry is sharpening top-to-bottom branding initiatives
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WorkflowOne partnered with large-scale corporate apparel provider OOBE, Greenville, S.C., to provide custom and privately branded apparel for all of Great Wolf’s 3,500 employees at nine world-class destinations throughout North America. From lifeguards and hotel staff to restaurant employees and managers, all Great Wolf associates will enjoy beautifully styled, comfortable apparel offering an “ownable” brand appearance to the thousands of families visiting the Great Wolf Resorts properties each year. The idea is to instill brand confidence starting with the employees, by providing a uniform they are proud of and enjoy wearing. That feeling of being proud of the brand and what it represents is then turned outwards to the guests.
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- Companies:
- WorkflowOne
- People:
- Christa Bahr
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