Postcards from the Edge
The hospitality and travel industry is sharpening top-to-bottom branding initiatives
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More fun in the sun comes courtesy of Aloe Up, Eden Prairie, Minnesota. In business since 1983, Aloe Up offers a line of “sun and skin care products,” including spa and sports kits, lip balms and gift baskets containing the company’s sunscreens, aloe gels and moisturizers.
At Your Service
Although corporate marketing departments are getting smaller, they are being asked to do more with less. “It has gotten to the pain point,” said John Nicely, vice president of marketing for WorkflowOne, Dayton, Ohio. “From a customer space perspective, they need more brand for their buck.” This is exactly what Great Wolf Resorts—which is planning to add two new facilities per year for the next five years—got when it sought help from WorkflowOne.
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- Companies:
- WorkflowOne
- People:
- Christa Bahr
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