The Road Warriors
Independent restaurants are always battling chain eateries, so hereԳ how distributors can ultimately win the war
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Around the holidays, gift cards account for several hundred million printed cards. Some estimates see every person receiving four or five cards every holiday season. With such growth and demand, many businesses are attempting to cash in on the idea of the gift card all year-round. In fact, what some chain eateries are now calling “stored-value cards” are essentially rechargeable gift cards for daily use. These companies often give incentives such as discounted or free items, depending on how much money is applied to the card.
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- Companies:
- Plastic Graphic Company
Laurence Liss
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