The Road Warriors
Independent restaurants are always battling chain eateries, so hereԳ how distributors can ultimately win the war
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The battle to win the legions of hungry patrons can be divided many ways. Each restaurant is in competition with the others. There is, however, one division that has deep implications for those involved in commercial printing. On one hand, there are the chain and fast food restaurants, titans of edibles with seemingly endless supplies of resources; on the other hand, there are the independents, the mom and pop shops with unique decor and menus. Distributors can attack both ends of the spectrum with a number of clever marketing tools targeting both the titans and those with a more limited budget.
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- Companies:
- Plastic Graphic Company
Laurence Liss
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