The Road Warriors
Independent restaurants are always battling chain eateries, so hereԳ how distributors can ultimately win the war
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This same principle applies to daily menu specials, which tend to be under-purchased as servers often mention the special item, but not the price. Most buyers feel intimidated to order something without knowing the price and equally intimidated to ask the price, especially with guests at the table. A menu-system approach easily deals with such issues. Pricing changes are more important in respect to raw materials than to selling more daily specials. “We’re in a volatile pricing economy. They [restaurant owners] need to be able to adjust their prices accordingly and the restaurant that has the ability to do so will stay competitive,” Hutchinson stressed.
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- Plastic Graphic Company
Laurence Liss
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