The Road Warriors
Independent restaurants are always battling chain eateries, so hereԳ how distributors can ultimately win the war
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Setting the Mood
For the independent restaurateur, the physical menu is one of the most important selling points. It is a critical and potentially costly element for all restaurants. The menu is also an important tool in creating the ambiance as well as company branding. But, in the age of home printing and design, few restaurants will even consider having menus printed by an outside company. Suppliers and distributors of printed products know there is no turning back from this movement. They have embraced it and adapted to it. Here, Hutchinson stresses the overall menu system.
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- Companies:
- Plastic Graphic Company
Laurence Liss
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