The Road Warriors
Independent restaurants are always battling chain eateries, so hereԳ how distributors can ultimately win the war
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The increasing abundance of stored-value cards bodes well for companies like Plastic Graphic Co., but this is a significant problem for the independent restaurant owner. Stored-value cards force buyers to eat at certain restaurants, so the money is already esentially spent. But, the independent restaurant can still utilize plastic cards. Plastic Graphic Co. prints key cards for hotels with space for advertising. Grimes noticed that as the tourism business was flailing, hotels turned to restaurants to cover the cost of cards. The keycard then became an advertisement for the restaurant.
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- Companies:
- Plastic Graphic Company
Laurence Liss
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