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Reach Younger Prospects
The next generation of clients and prospective business partners have grown up using new technology their whole lives. The challenge then becomes attracting young blood to a mature industry. Russell cited the number of family-owned businesses as an advantage. "[Attracting younger people] has been the paramount challenge," he explained. "However, our industry has been primarily populated with family-owned companies. This legacy has allowed subsequent generations to realize that there is still good income-producing opportunity [in continuous forms]."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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