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He said that distributors who go the extra mile and conduct sufficient research are particularly successful. "It is still a significant dollar volume market," he noted. "Many are overlooking it, leaving potential customers ripe for servicing by those who make the effort. There is also much value to be derived by reviewing the customer's business system, and offering newer and better designs of the form."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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