The printed form is no stranger to criticism. But while tech enthusiasts may claim that print is on its way out, companies are still finding ways to produce strong business. According to Jeff Russell, president of Major Business Systems Inc., Hillsborough, N.C., creative thinking and perseverance can have a big payoff in the continuous and multipart forms sector. "[...] The continuous forms market still represents a viable segment that offers opportunity if you are willing to pursue niches with unique approaches," Russell said. "New technology has portrayed our industry as 'dying' with their aggressive marketing and, unfortunately, we have not countered this. Cost per unit efficiencies still prove that the form does add value on annual business system cost analysis."