marketing+sales: Intentional Networking

5. Say no with grace. Once you identify your top contacts and networking activities, you'll start to see who and what no longer serve you. It will be easier to prioritize, which is crucial to your networking efficiency and success. Determine who and what needs to be edited out (or given less attention). Gradually—and graciously—back away from those who drag, drain and disenable you.

6. Focus on your best connections. Stay in touch with your best connections. Spend a few minutes each day sending friendly, helpful, grateful, congratulatory or supportive notes to your valued connections. Set up one or two weekly strategic coffee or lunch dates. Attend a few targeted business or association events every month.

7. Stand out in the crowd. You never know where or when an important conversation will take place, when an opportunity will arise, or when you will run into a valued colleague or customer. Be ready, alert and aware. Live your brand and allow it to guide how you show up and conduct yourself. Show genuine interest in other people by being the first to say "hello," offering a professional handshake and engaging in friendly conversation. Ask questions that show interest. Then, take the time to actively listen to what others have to say.

8. Give first. This isn't about giving away your expertise or your time. It's about offering a positive attitude and a willingness to listen and offer ideas. This will separate you from people who focus only on themselves. It's okay to be purposeful and focused on what you're seeking, but sincere acts of generosity are rare and endearing.

9. Reap your reward. Thoughtfully, concisely, and most of all humbly (and without assumption) educate others on what you're seeking and what constitutes good opportunities and referrals for you. If you are generous in giving to others, help them respond in kind.