executive perspectives: A Family Affair
No matter how many charms technology throws at the general public, printed forms often prove to be the most seductive. Just ask Kevin Mullaney, vice president and general manager of Pacific Data Forms Inc., a family-owned and -operated manufacturer of business forms and related products.
The Long Beach, California-based company laid the groundwork for Mullaney's eventual career path. Launched in 1975 by his father, Bob, Mullaney first began working in the plant as a young high school student. When college called Mullaney away, he gave up financial printing in favor of a different type of number crunching: accounting. Mullaney scored a job as finance director for Ford Motor Credit. He enjoyed the change of pace.
"I left [the forms industry] to pursue a career in the auto industry to gain some experience outside of printing, and outside of the family business," Mullaney shared.
But five years later, print pulled Mullaney back to the floors of Pacific Data Forms when he decided to take over for his father. The rest is history.
Read on as Mullaney talks shop and shares his thoughts on the industry.
Print+Promo (P+P): How do you set goals for your business?
Kevin Mullaney (KM): My goals at Pacific Data Forms and our other companies [Team Print Media LLC and Speedflo LLC] are growth and gains in efficiency, both of which are closely tied to each other. We are always looking to grow our sales and we feel the best way to do this is to partner with clients and present them with an overall package that works well for both parties and isn't always limited to price. Efficiency is important to us, as it allows us to be competitive in today's ever-changing market. We feel that if we are not efficient, our competitors will have an advantage over us and this can hinder our ability to grow.