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In addition to adding value, distributors should also be wary of equipment used and the specific design elements of the package in order to best process orders. For instance, Day suggested that with every job, distributors should be sure to know what type of printer is being used and how thick the mailer will be. "Distributors want to make sure that the form is not too thick to run through the printer. Otherwise, they may run into cost problems with imaging," she said. "Also, be sure that information on the mailer can be read by postal carriers for outgoing mail, and that customers can read the message on the inside."
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