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While some end-users still utilize traditional mailers, many are now employing laser printers, thus transitioning to pressure-seal mailers. As a result, Day said, distributors will have to find a new, more modern way to profit from mailers. "Mailers have been a major product for years, and there used to be few competitors for traditional mailers," she said. "Now, this product is transitioning to in-house pressure-seal. Still, distributors can profit because now they can help to solve problems for their end-users … They can become consultants. And, consultants demand a higher price."
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