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Keeping up to date on postal regulations and costs is also a must for distributors, she added. "Most distributors know this, but we alert them in the case of a change in regulations."
To ensure that distributors make an impression when selling mailers, Randall reminded them that creativity is key. "What's fun about this product is that you can be as creative as you want to be, and you can put all kinds of pieces inside of it—whether it be a traditional multi-part mailer or a pressure-seal mailer," she said. "Magnets, cards, die cuts, perforations, colors, numbering, vanishing inks, warranties with security features… There is a wide variety of elements that can be added to mailers."
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