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Julie Randall, vice president of marketing at Caledonia, New York-based Specialized Printed Forms, said that Specialized produces both traditional data mailers and pressure-seal mailers, experiencing very good profits from both. "One of our biggest single orders is for peel-apart solicitations used as sweepstakes for subscriptions to magazines," she said. "This direct mail-type mailer is the single largest order for us, running throughout the year and bringing in up to $1 million."
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