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Addressing the cost issue of this product, Clabaugh said, "There are too many variables to determine that, but this is definitely a value-added product, and an opportunity for the alert distributor to add to his customer base."
As far as how well mailers fit into most customers' budgets, Clabaugh reported that the money for mailers is either in their budgets specifically, or is being buried in conventional forms, and in the wages for employees to print, fold, insert and mail them—a very time-consuming monthly task.
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