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He can also give you a good history of how successful mailers have been. And, according to him, they are still fairly successful, except for one little thing—e-commerce. "If one were to go back 10 years and try to get an invoice in the mail efficiently, he would find that the mailer was the perfect fit," he said. "But the story today is a bit different. Nowadays people are sending e-file invoices as a fulfillment service, or they fax the invoices—a not-so-friendly service forcing invoice recipients to pay for the fax paper on which they print."
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