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Goodwin, on the other hand, said that as of a few years ago one could put together a six-part mailer with a return envelope for 8 to 11 cents each. "All in all, if one were to do a long-run, sort zip codes and get postage discounts, he could do a complete mail piece for about 28 cents," he said.
Offering advice to distributors with clients deciding between mailers and conventional products Clabaugh suggested asking specific questions. "When comparing mailers to conventional products, insertion methods and solutions to cash flow problems, look at all the individual components," he said. "What do they cost to buy? What do they cost to complete, to fold and insert? To insert a reply envelope? You do supply a return envelope, don't you?"
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