My Trip to the Million-dollar Club
When asked why it's so rare for distributors, industry-wide, to sell more than a million dollars, despite there being so much market share available, Muzzillo said, "Let's talk about that. Inside of them, they don't want to do it. Because they're satiated, they're satisfied at some level of income that doesn't require a million dollars in sales. We have a lot of folks that do $400,000, $500,000, $700,000 a year in sales. They're making $100,000 to $200,000 a year, and that's more than most people will make. They don't want the complications of, 'What does it take to get to many millions of dollars in sales?' It probably takes hiring a salesforce and getting outside of a small business and growing something, which is something that some of our owners don't want to do.