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He also touched on the fact that many distributors have a tendency to cling to the familiar and avoid exploring new areas. However, he reassured distributors that, whether they know it or not, these are products that they already understand. "This is printing produced by running rolls on web presses and then sheeting the product—something forms distributors are quite familiar with, including registration issues," he said. "These mailers involve many of the same factors encountered when selling statements, checks, invoices and unit sets, only the markups on these products are unbelievable."
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