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B&W Press manufactures its products from rolls on high-speed web presses that perform inline personalization both on the inside and outside of the piece before it is folded. So, for example, the recipient's address appears on an inside order form, as well as on an outside panel for mail processing.
Beegan explained that the pieces are often sealed with a fugitive glue, as opposed to a wafer seal that can rip the paper. "Fugitive glue is more like a Post-it adhesive," he continued. "It doesn't tear the paper fibers, and it can restick if necessary."
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