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Beegan added that when taking an order, it is important to get accurate counts—including the number of lists that will be used to make up that total—and specifications for the number of colors and the type of paper stock desired.
Lasting Impressions
Boldig and Beegan both stressed that one of the most enticing incentives for investigating the targeted direct mail market is the simple fact that it has a greater than 85 percent repeat rate. "Once you get this business, you've got it," Boldig observed. "This is a whole different type of a relationship with the customer because the distributor is actually helping to drive revenue."
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