Avant-Garde's variable press capabilities allow for unique, value-added sizes. "A typical web size is 11˝, but we can go up to 17˝ for unique mailers that may feature four-color process and one-to-one personalization," added Boldig.
B&W Press carved out its own niche by creating unique, single-piece mailers, some featuring envelopes or postcards for return purposes, often doing redesigns for customers bogged down by multi-piece mailers. "Mailers consisting of three or four pieces that need to be printed, properly folded and inserted into an outer envelope can be complicated and problematic," explained Beegan. "Simplifying the design to eliminate inserting, as well as the printing and folding of multiple pieces, is significantly more cost-effective."