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6. Are there particular products you're educating customers about to promote the value-added concept?
Schachtel: Great new products are always coming in. With gimmicky products like electronics, the question is always, "how will the customer perceive it?" The product may seem very valuable, but it has yet to be proven. A service like print-to-mail is easier for them to conceptualize—the customer will still receive the same piece of mail, just through a different route. It's the difference between a company culture change and a functional change.
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- Companies:
- Control Printing Group
- CTP Solutions
- People:
- Glenn Martin
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