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Martin: I started hearing the phrase being used in the early 90s. Value-added products have absolutely helped us to generate more profits and compensate for lost sales volume in declining markets.
2. How has this concept impacted your sales approach?
Conelias: In the past few years, we've introduced a great deal of debit card programs. This involved marrying marketing and the forms business to make these programs successful.
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- Companies:
- Control Printing Group
- CTP Solutions
- People:
- Glenn Martin
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