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While many times our competition just gives the bank a card in a carrier that will be mailed to the end-user, we customize the card by adding a tie-back envelope, an EFT agreement, an identity-theft brochure and a welcome letter. That's where all the added value comes in.
If you go into a small-scale bank or credit union, a generic start-up program may be worth $5,000, but by the time we're done adding value, shadings and colors to the package, its worth has increased to about $15,000.
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- Companies:
- Control Printing Group
- CTP Solutions
- People:
- Glenn Martin
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