More Than This
Look beyond the product for smart promotional selling
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Nevertheless, some—not all—paper traditionalists remain reluctant to enter unfamiliar territory, and even dismiss promotional products as mere trinkets. In response to such criticism, Muzzillo argued that printing could be regarded as merely “disposable paper.” According to the Proforma executive, for-profit companies should maximize profits. And, developing excellent relationships with clients is the key area to address.
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- Proforma
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