More Than This
Look beyond the product for smart promotional selling
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PPAI (Promotional Products Association International)—an industry-leading, international, not-for-profit trade association—suggested choosing a product that has a natural relationship with the campaign’s theme. For instance, one particular company came up with a magic motif for a conference held at Walt Disney World. As a result, attendees received magic-related products to promote the principal theme: “Experience the magic at Disney.” The products merely served as the support system for the central idea to build the campaign’s success.
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