More Than This
Look beyond the product for smart promotional selling
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Gregg Emmer, chief marketing officer, vice president of Kaeser & Blair (K&B), Batavia, Ohio, elaborated. “This industry has followed many different paths over the years. Great ideas have always built business, not the products. Product peddlers have their place, but those [who] sell great ideas and the promotional products that support them make the big money,” he observed.
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