More Than This
Look beyond the product for smart promotional selling
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Both Muzzillo and Emmer held similar positions. Said Muzzillo, “The advantages of entering the promotional product market is the very same client [who] is buying print is also buying promotional products, incentives and awards. If you just sell print services, you are leaving money on the table.”
Emmer went on to say that he is finding this with members of the K&B Dealer Group—3,200 independent authorized dealers, including printers, print brokers and forms salespeople. “By working with K&B, [dealers] have added promotional products to their offerings, and have easily—and without investment—made lots of real money,” he said.
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