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For instance, a few years back, bouncing balls that lit up on impact were very popular; the next year, manufacturers added music. Silly hats are always popular, Aastad added. At last year's show, an electric toaster that toasted a logo onto the bread caught her eye. "Talk about branding," she said.
Industry insiders agree that flash-in-the-pan promotional products may come and go, but if distributors can identify a unique product with a long, useful life, they have a winner.
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- Companies:
- FSI Products
- People:
- Aastad
- Josh Arkin
- Karen Gregg
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