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Arkin noted that desk accessories provide an enticing return on investment (ROI). "You need to supply a solution that maximizes ROI," he said. "If a customer is only looking for a quick hit, you don't need a $20 T-shirt. But, if the goal is to have the brand in front of the audience for a longer amount of time, you may pay a little more."
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- Companies:
- FSI Products
- People:
- Aastad
- Josh Arkin
- Karen Gregg
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