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Stake Out the Desk
Desk accessories are the third most popular category for that reason, comprising 7.7 percent of 2003 industry sales. "The desk is the most expensive piece of real estate because the recipient sees the advertising message over and over again—on a clock, pencil holder, coffee cup, Post-it Note, etc.," Aastad said. Mousepads, screen savers, items that adhere to the desktop computer, and even cell phones, PDAs and their covers are a growing category, she said.
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- Companies:
- FSI Products
- People:
- Aastad
- Josh Arkin
- Karen Gregg
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