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In addition, they cannot be optically scanned by a computer or reproduced with a photocopier. And, access to the holographic dye is restricted, according to Wilson. Products also maintain their authenticity from embedded and hidden images within the hologram such as microtext.
In major league baseball, holograms are used to not only prevent counterfeiting, but also to promote consumer brand awareness. "When you want a security feature, as well as the flash and the good looks to go along with it, holograms work very well," Jacobs noted.
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