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Wilson sees digital presses playing a larger role. "The horizon is wide open as to some of the things that can come out of a digital press," Wilson commented. Digital presses can produce digital watermarks and variable data that conventional presses are not equipped to handle.
However, the future of tags and tickets also depends on distributors' ability to successfully close a sale. Distributors must know their customers well, manufacturers stress. Understand the value of the item or event. Understand what the company stands to lose at the expense of fraudulent activity.
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