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All three manufacturers ultimately agreed that bar codes are more cost effective than RFID, and are better suited to fullfill end-users' needs in situations where static information and direct line of sight to products are required. "The barcode is still important in many arenas because it passes through parts of the system where they don't have readers for RFID. Also, human readable, believe it or not, is still needed by most companies," Jacobs said. Carlson added, "I don't even think bar coding is being used to its fullest. I don't think people really understand barcodes and what they can do for them."
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