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Michalsen went on to say Weber and other label marketers are looking for solutions. “As things progress to the unit level, which they ultimately will, whether it be through retail or club stores or through pharma[ceutical], you have to make sure your insertion system that you’re going to invest in—and there’s a few of them out there—that it’s going to be compatible with your four-color process prime label printing,” he recommended. “It has to be beyond just a blank label that’s done today that’s being variably printed. You’re going to need to be able to incorporate again your fine printing processes with RFID insertion.”
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