Ring Up Retail Sales
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That order involved a cooperative program between the retailer and a larger chain store, but most loyalty programs focus on bringing traffic back into the original retailer.
For instance, a service station or oil change franchise may mail a $5-off coupon on a personalized postcard. A distributor could supply preprinted stock only, or could handle personalization and mailing services as well. Henderson's restaurant customer also buys postcards from her that are mailed out to prospective catering customers.
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