Ring Up Retail Sales
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Packaging offers potential for volume reorders, albeit one many distributors don't think of. Wicke, for instance, is working with a jewelry company which distributes its products through upscale retailer Nordstrom, and he is currently researching packaging for this Christmas buying season.
Once product research is completed, distributors should approach a mall or a local business association and offer to provide packaging or bags which will set their group of stores apart from the competition and give them an extra edge, especially during the busy holiday season.
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